Established at the end of 1984, all consumers know about the HANEL brand name, which accompanies various civil electronic products such as black and white TV, radio, color TV, flat-screen TV, LCD TV, computer screen, computer, refrigerator, air conditioner and DVD players, etc. The golden era of HANEL, in which HANEL dominated the domestic market and successfully acted as an exporter for 10 years, was noticed by a 400 billion dong revenue in 1994, and a series of high-profile joint-venture projects in during the reform (Doi moi) era. In the following years, with the appearance of the leading international electronic groups in 1996, and then the financial crisis in 1997, HANEL, as well as other domestic electronic firms faced great difficulty, even fell in abyss.

Dr. Nguyen Quoc Binh – General Director of Hanel said that the most important factor for an enterprise to stand firm and grow in the market is to have a strategic orientation and clear objectives. Being aware of this, he and his coworkers developed a direction for HANEL by restructuring the fields of operation, strengthening the structural organization of the company and its key members, gaining market share in both the domestic and international market, and especially by restructuring the investment portfolio in some main business areas. The company determines that key production projects which bring high added value and have the features of the knowledge economy. The focal areas are informatics, telecommunication, network technology have experienced sound development stages. HANEL also gradually expands its cooperation with leading international group in the field of technology, and strives to become a part of the international production and distribution process, which is essential for its competitiveness in the integration process. Qualified managers and technical engineers have been recruited and have become a united and strong community who are determined to follow the chosen model. By this direction, in 2007, revenue of Hanel achieved 538 billion dongs and after-tax profit of Hanel reach 124 billion, which was 10 times greater than those of 2006. In 2008, Hanel’s revenue rose to 761 billion, its after-tax profit increased to 160 billion, and its export turnover reached 37.6 USD million (Hanel’s growth in revenue and export turnover stood high at above 40%). Hanel’s products have been chosen by Vietnamese consumers as “high-quality Vietnamese products” in 3 consecutive years. Year 2008 was seen as the most successful year in the past 24 years. The bigger surprise is that this success came at a time when the global financial crises swept out many international and Vietnamese companies. The success shows that behind the promising outcomes is a firm belief in the direction that Hanel chose, and even more importantly, it serves as a foundation for sustainable development in the future.

Thanh Mai