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Hanel - Brand of prestige and quality

With guideline: the quality of product in order to maintain the brand and belief of consumer is the target that hanel wants to rise up.  during 20 years, brand of hanel has stood in consumer’s mind stably.  according to advantages at hand, hanel will step into the future with the new strategies of development.

From establishing on 1984 to now, Hanoi Electronics Corporation (Hanel), the name of international transaction is Hanoi Electronics Corporation, has gone through more than 20 years of operations and so much difficulties but personnels of Hanel still tries their best to stive incessantly for Hanel’s operations. And until now, brand of  Hanel puts the stable foothold in Vietnam consumer’s mind.

 

I.HANEL – THE ADVANTAGES AT HAND

From estsblishing on 1984 to now, Hanel has patiented to develop in manufacture and business sector of electronic products. Although the competition of consumer electronic  market is so violent, but under the directions of  Board of Director (BOD), in front of fastidious consumers, Hanel asserts itself step by step everday. Hanel’s electronic products such as television, CD players, digital machine in ground, digital machine in statllite, etc. take possession of consumer’s belief. These products take possession of consumer’s belief not only their prices but also their qualities and compete with well-known senior brand such as Sony, TVC, Toshiba, etc.

To catch the loudly development of information technology and telecommunication in the whole world, together with demand of developing domestic information technology from the beginning of 2000, Hanel opened the computer’s assembly factories and information technology centers, deloyed network solutions, applications data centers for computing solutions and computerizing e-government. Hundreds of  desktop computers and laptops named brand of  Hanel have  been appeared all domestic areas and exported to the world market. In two years are 2007 and 2008, brand of Hanel was voted as the high quality product of Vietnam by consumers.

Revenue of Hanel always increases regularly every years. In particular, revenue of 2007 increases 40 percent in comparision with revenue of 2006. Especially, although the  economy meet many difficulties, many companies are full of hardships, the competition of electronic market is so violent, revenue of Hanel still increases 40 percent in 2008 and lives of Hanel’s personnels are improved incessantly. Moreover, system of 20 subsidiary companies, associate companies and joint-venture commpanies of Hanel which cooperate with famous companies in the world still keep rising up to the world market and get the remarkable achievements. Mr Nguyen Quoc Binh – General Director of Hanel said that: “ The advantage of Hanel is to gather the group of professional skill labours and to take full advantage of Hanoi capital and mechanism of State in order to Hanel will step into the world market stably and judiciously determine to come in technology sectors which are high value.

II. HANEL – THE DIRECTIONS AND STRATEGIES OF BUSINESS’S DEVELOPMENT IN THE FUTURE

Regard to Hanel’s directions, BOD of Hanel concentrates on developing information network and openning the centers of manufacturing network technology, trainning technology of managing telecommunication, centers of managing data, services centers of remote conference and many business operations of supporting network technology,etc.

In period of new integration, when Viet Nam joined in WTO, Hanel readys to step in the new challenges but Hanel will cope with difficulties and create the advantages of prestige, the high value in Vietnam market and the world market.

With great achievements in manufacture, business and creative operations of innovating technology, Hanel recieves not only belief of consumers but also belief of the leadership of the Party and State. Model of manufacturing modern technology of Hanel was visited by many heads of State as visitations of representative of Vietnam electronic and informatic industry. Mr Nguyen Quoc Binh – General Director said that: Because of this belief, Hanel’s personnels determine on trying their best according to Hanel’s slogan: “Hanel – belief for the real value”

Dinh Mai
Last Updated on Monday, 08 June 2009 10:26